2026 New Launches.

milk_shake Whipped Cream

Why we launched it — Dry, rough hair that is hard to manage — with no time for a heavy routine. A light, no-rinse softener that simply makes hair behave.

• Softens and detangles instantly
• No-rinse, one-pump ease
• Smooths frizz for a salon-soft finish
• Great for hair extensions
• Lightweight — never greasy or flat

Hero ingredients — Hydrolyzed Milk Protein (conditions and softens) · Sunflower Seed Extract / Integrity 41 (patented antioxidant, colour protection) · Panthenol (moisture and shine).

What makes it different — A whipped foam, not a heavy cream — it does more with less and won't weigh hair down in humidity.

Best for: Dry, frizzy, coloured or extension hair, and humid weather.

milk_shake Incredible Milk

Why we launched it — Too many products and not enough time. One 12-in-1 leave-in spray that softens, detangles and protects in a single step.

• 12 benefits in one spray
• Softens and detangles
• Heat protection before styling
• Tames frizz and adds shine

Hero ingredients — milk_shake antioxidant care (brand's stated "12 effects"). Full ingredient list to be confirmed.

What makes it different — A genuine multi-benefit leave-in — it replaces a shelf of products with one lightweight spray.

Best for: Busy routines, dry or dull hair, heat styling and travel.

NO3 Hue Lullaby Face Mask

Why we launched it — Your skin doesn't get brighter during the day — it repairs while you sleep. An overnight facial sheet mask that works with your skin's own night rhythm.

• Overnight facial repair while you sleep
• Locks in moisture through the night
• Soothes and calms tired skin
• Wake up finer and brighter

Hero ingredients — The Japanese Night Bio-System™: REMNIGHT® (Lavender + Tea Tree, to relax and set the night-repair mood) · LEGINIGHT® (Copper Peptide complex, working with skin's overnight renewal) · NightLock™ (Multi-Hyaluronic + Hydroxyethyl Urea, to lock in moisture all night) · SkinReset™ (Centella Asiatica + Madecassoside, to soothe and calm).

What makes it different — "Beauty begins with better sleep." It works on your skin's schedule, not the day's — a calming overnight sheet mask that repairs while you rest.

Best for: Late nights, dry or air-con skin, and anyone who wants to wake up refreshed.

A facial night mask (skincare), 27ml — part of the NO3 Hue Night Care range.

Awaken Volume Mist Spray

Why we launched it — Fine hair that falls flat by the 11am meeting. A light mist that lifts the root without weight.

• Lifts roots for natural body
• Lightweight — never stiff or crunchy
• Builds volume with a blow-dry
• Humidity-friendly hold

Hero ingredients — PEG-8 (a lightweight styling film that gives salt-spray body — without a salt formula) · Silica (adds grip and an airy, matte texture) · MoistBalance™ — PCA + Panthenol (keeps moisture balanced, so volume never over-dries).

What makes it different — The LIFT step of the Awaken AirFlex™ styling system, powered by LiftCore™ root-support technology. Light plus heat beats heavy mousse — it doesn't blow hair up, it helps the roots stand on their own.

Best for: Flat, fine hair; office and events; humid weather.

Awaken is a Passion in-house professional line.

Awaken Soft Wax Cream

Why we launched it — Everyday texture without the stiff "helmet." A flexible, matte cream you can restyle any time.

• Natural, matte texture
• Flexible, re-workable hold
• Easy to apply
• Great everyday men's styling

Hero ingredients — A water-based system (Aqua-rich, alcohol under 0.25%) — not a heavy oil wax · SmartHold™ — VP/VA Copolymer (forms lines you can rework with your fingers) for a light, invisible support net.

What makes it different — The SHAPE step of the Awaken AirFlex™ styling system, powered by FlexNet™. A water-based reshaping cream that lets you control direction, lines and layers while keeping natural movement — no rigid crunch.

Best for: Everyday styling, men's grooming and natural looks.

Awaken is a Passion in-house line.

Retroic Scalp Shampoo

Why we launched it — Most shampoos over-clean — stripping the scalp until it swings back oilier. This one clears only what's excess and keeps what the scalp actually needs.

• Intelligently clears excess oil and residue
• Keeps the scalp's natural protective layer
• Smooths and softens as it cleanses
• Soothes and rebalances the scalp

Hero ingredients — The PureBalance™ sebum-balancing system: BalanceClean™ (a gentle smart-cleanse that lifts excess sebum without stripping) · SilkyGuard™ — Polyquaternium-10 (smooths frizz and reduces strand friction) · CalmBiome™ — Dipotassium Glycyrrhizate (soothes and helps maintain a healthy scalp environment).

What makes it different — STEP 1 of Retroic's ScalpBiome™ system. Not the cleanest wash — the just-right wash: it washes away the excess without washing away what the scalp needs.

Best for: Oily, congested or over-washed scalps; daily use.

Retroic Scalp Moist

Why we launched it — A dry, tight, itchy scalp — often from air-con and over-washing. A light daily leave-on that hydrates and comforts.

• Hydrates a dry, tight scalp
• Soothes and comforts
• Lightweight and non-greasy
• Gentle enough for daily use

Hero ingredients — HydroCell™ — Glyceryl Glucoside (builds a healthy, water-holding scalp environment) · SkinShield™ — Squalane (a lightweight barrier that reduces water loss) · Fullerene Shield™ — Fullerene (helps the scalp resist daily environmental stress).

What makes it different — The BarrierBiome™ step of Retroic's ScalpBiome™ system. A healthy scalp isn't one that's endlessly hydrated — it's one with a strong barrier: it locks moisture in and holds the barrier, so the scalp stops swinging between dry and oily.

Best for: Dry, sensitive scalps; air-con and hijab lifestyles.

Alfaparf Semi di Lino Smooth

Why we launched it — Frizz and unruly texture, especially in humidity. Italian professional smoothing care for a sleek, manageable finish.

• Controls frizz
• Smooths and softens
• Adds shine
• Helps resist humidity

Hero ingredients — Ingredient details to be confirmed from the Alfaparf catalogue.

What makes it different — Professional Italian Semi di Lino smoothing — salon-grade frizz control for home.

Best for: Frizzy, unruly, humidity-affected hair. Available as Smoothing Cream and Smoothing Oil.

Retroic Aroma Mist

Why we launched it — By afternoon, hair doesn't feel fresh — especially under a hijab or helmet in the heat. A light finishing mist for a quick "3pm reset."

• A light, fresh scent through the day
• Quick refresh between washes
• A finishing mist for tropical days

Hero ingredients — UrbanGuard™ — UV filter + protective system (helps shield hair from sun and daily environmental dryness) · SilkVeil™ — Dimethiconol (smooths frizz, lifts shine, reduces friction) · AromaLock™ fragrance system (long-lasting freshness that resists odour).

What makes it different — The real job isn't scent — it's protection. Part of the Retroic ScalpBiome™ family, it gives hair a light protective coat before you head out. The fresh fragrance is the bonus.

Best for: Hijab and helmet wearers; humid afternoons.

NO3 Hue Mirai

Why we launched it — Mature colour clients do not want to feel old just because they need grey coverage. Hue Mirai modernises grey coverage with fashion tone and freshness.

• Modern, tasteful grey coverage
• Fashion-forward tone direction
• Freshness and shine
• A repeatable, value-added colour service

Hero ingredients — Ingredient and technology details to be confirmed from the Hue Mirai pamphlet.

What makes it different — It turns "covering grey" into a current, fashion-tone colour story clients feel confident in — and salons can repeat.

Best for: Mature clients, grey coverage and fashion-tone colour.

Professional salon colour service.